This Handbook gives you an overview of the topics under the umbrella of technical marketing. Once you have finished reading this Handbook, you will be familiar with the key terminology and concepts within this field.
Our goal is to give you the confidence and skills to contribute meaningfully when working with digital marketers, analysts, advertisers, publishers, and developers.
This first Chapter will provide you with an introduction to the Handbook. It explores the concept of technical marketing and delves into a practical example, as we explore a typical scenario that highlights the multidisciplinary talents expected from technical marketers.
This Chapter is where it all begins, setting the stage for your journey through the rest of the handbook. Let’s dive in!