Test Your Knowledge - Technical Marketing Handbook

Test your knowledge

Take our Quiz to find out how much you know about technical marketing. The quiz contains 40 questions on different topics that we cover in the Technical Marketing Handbook. Once you complete the quiz, you'll see a result with an overall score as well as how you performed in each Handbook category.

1 / 40

Category: Search Engine Optimization

What is Microdata?

The smallest possible unit of data that can be handled by an analytics system

Data about a specific individual (vs. macrodata which is data about populations)

A specification for nesting structured data within HTML content, using attributes particular to a specific schema

2 / 40

Category: Search Engine Optimization

What is a crawler?

A machine that downloads and parses content on the web, following links to find additional content to fetch

Malware designed to attack a specific website in order to find vulnerabilities

The bot that fetches (crawls) content in a search engine's index to respond to a user's query

3 / 40

Category: Search Engine Optimization

How do search engines (generally) choose the order of results for any given query?

Ranking is based on both query relevance and the company's ad spend – the more money a company uses on ads, the better their content ranks

Ranking is based on a multitude of factors with which the search engine tries to determine what are the most relevant pieces of content for any given query

After determining the 10 most relevant pieces of content, the order is randomized with each search to level the playing field

4 / 40

Category: Search Engine Optimization

What does SERP stand for?

Structurally Encoded Render Path

Search Engine Rating Post

Search Engine Results Page

5 / 40

Category: Search Engine Optimization

What are Core Web Vitals?

A set of metrics that measure actual user experience for loading performance, interactivity, and visual stability of a web page

Key metrics for measuring how fast a page is loaded from the web server

The name of Google's three principles for designing a faster web

6 / 40

Category: Privacy And Data Protection

What type of encryption is a SHA256 hash?

It's a complex encryption that can only be decrypted if both the public and the private keys are known

It's not encryption – it's an irreversible, one-way transformation of the original data

It's a standardized encryption method that uses a 256-bit key to decrypt the data

7 / 40

Category: Privacy And Data Protection

What is the core idea of Privacy by Design?

Apps and websites need to ask for the user's consent for any unnecessary data use

Data protection and privacy measures need to be included in the technological design of an app or service from the very beginning

Privacy features need to go through a specific, standardized design process

8 / 40

Category: Privacy And Data Protection

When is an entity a data controller?

When they collect personal data of the user

When they determine the purposes and means of processing personal data

When they store personal data of the user

9 / 40

Category: Privacy And Data Protection

What is the data minimization principle?

Data should be collected in small batches to make it easier to audit it both upstream and downstream

If you minimize the amount of data you collect, you also minimize the risk of legal consequences

Only the minimum amount of data should be collected to satisfy the purpose for which it was collected

10 / 40

Category: Privacy And Data Protection

What does the GDPR take a stance on?

Collecting, storing, and managing personal data of individuals in the EU

The individual's right to opt out of the sale of their personal data

Consent for accessing any stored, non-necessary information on the user's device

11 / 40

Category: Digital Advertising

What is an ad click identifier?

A parameter added to the link URL when an ad is clicked – the parameter encodes information about the ad that was clicked (among other things)

A way to separate individual ad click events from one another when analyzing the ad campaign

An identifier which tells the landing page all the details about the ad that brought the user to the site

12 / 40

Category: Digital Advertising

What is a demand-side platform (DSP)?

A service for end users to opt-out of advertising demand at scale

A service for advertisers to negotiate with different auctions and ad exchanges automatically

A service for publishers to put up their ad placements and available ad spaces up for sale

13 / 40

Category: Digital Advertising

What is the purpose of ad retargeting?

To remind users about sites they previously visited or products they have previously engaged with

To automatically run the ad campaign again once it expires

To dynamically change the composition of the target audience for any given ad

14 / 40

Category: Digital Advertising

What are walled gardens?

Companies that have their own social media platforms and ad networks (e.g. Meta and Twitter)

The boundaries around sites, or between third-party and first-party sources

Companies that are large enough to handle almost an entire ad ecosystem by themselves

15 / 40

Category: Digital Advertising

What is RTB (real-time bidding)?

The act of updating the bid on a specific ad in reaction to changes in the marketplace

A form of programmatic advertising for buying and selling digital ads in real-time through automated auctions

Software designed to automate the generation of ad copy in reaction to the search query

16 / 40