Test Your Knowledge - Technical Marketing Handbook

Test your knowledge

Take our Quiz to find out how much you know about technical marketing. The quiz contains 40 questions on different topics that we cover in the Technical Marketing Handbook. Once you complete the quiz, you'll see a result with an overall score as well as how you performed in each Handbook category.

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Category: The Web Browser

What is Unix time?

Standardized format describing the amount of time (usually milliseconds) since the Unix epoch of 00:00:00 (UTC), January 1st, 1970

A colloquial expression used to describe a date/time string in localized format

A standardized time unit generated specifically by Unix servers

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Category: The Web Browser

What is a third-party cookie?

A way to store the user's email address (or other personal data) on a third-party network – it's the cornerstone of advertising for companies like Meta and Google

An identifier created or owned by another organization, typically an advertising technology company

When the browser tries to access a cookie that is set on a site the user is not currently browsing, that cookie is called a third-party cookie

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Category: The Web Browser

What is the relationship between a browser engine and a browser app?

The browser engine is the core functionality of the browser, from rendering to storage management – the browser app is just the user interface for this engine

There is no practical difference, the two terms are used interchangeably

Every browser app uses the same browser engine, but browser apps behave differently depending on which vendor built the app

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Category: The Web Browser

What does "asynchronous" mean?

An asynchronously loaded resource is loaded after the page DOM has been rendered completely

If a resource is loaded asynchronously, the web browser continues with other tasks while waiting for the download to complete

When two things happen unexpectedly at the same time, they happen asynchronously

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Category: The Web Browser

What does caching do?

Caching lets you download web pages locally for reading them while offline

If a resource is cached, it's stored (usually temporarily) for quicker access

Caches are another form of browser storage, similar to cookies and localStorage

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Category: Search Engine Optimization

What does SERP stand for?

Structurally Encoded Render Path

Search Engine Results Page

Search Engine Rating Post

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Category: Search Engine Optimization

How do search engines (generally) choose the order of results for any given query?

Ranking is based on a multitude of factors with which the search engine tries to determine what are the most relevant pieces of content for any given query

Ranking is based on both query relevance and the company's ad spend – the more money a company uses on ads, the better their content ranks

After determining the 10 most relevant pieces of content, the order is randomized with each search to level the playing field

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Category: Search Engine Optimization

What is Microdata?

Data about a specific individual (vs. macrodata which is data about populations)

The smallest possible unit of data that can be handled by an analytics system

A specification for nesting structured data within HTML content, using attributes particular to a specific schema

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Category: Search Engine Optimization

What is a crawler?

A machine that downloads and parses content on the web, following links to find additional content to fetch

The bot that fetches (crawls) content in a search engine's index to respond to a user's query

Malware designed to attack a specific website in order to find vulnerabilities

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Category: Search Engine Optimization

What are Core Web Vitals?

Key metrics for measuring how fast a page is loaded from the web server

The name of Google's three principles for designing a faster web

A set of metrics that measure actual user experience for loading performance, interactivity, and visual stability of a web page

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Category: Tagging And Data Layers

What is a tag management system?

A software development module for writing automated tests to validate marketing tags

An extension to the content management system (CMS) that makes it easier to manage content tags and taxonomies

Software designed to create, manage, and deploy marketing-related tags on web pages

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Category: Tagging And Data Layers

Why is it dangerous to add content to or otherwise modify the page with a tag management system (TMS)?

It's not – TMS have built-in protections to prevent the custom content from interfering with other content on the page

It will often result in an uneven experience, and users who block the TMS with an ad blocker will not be able to see the change

TMS always loads long after the page has completed rendering, which results in the dynamically added or modified content suddenly appearing out of nowhere

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Category: Tagging And Data Layers

What is the Data Layer?

A global JavaScript structure on the web page, designed to pass information between the page and the tag management system

HTML schema for adding specific, tagging-related attributes to HTML elements

A general term used to describe all the data that passes through a tag management system

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Category: Tagging And Data Layers

Why are marketing tags also called pixels?

Because individually, marketing tags are as unimportant as individual pixels of an image, but together they form the tapestry of marketing

Because historically marketing data was collected with pixel-sized image files designed solely to send data to vendor servers over the network

Because marketing tags are visible on the page as pixel-sized dots – this is a regulatory obligation to make it transparent the page is collecting data

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Category: Tagging And Data Layers

What is DOM scraping?

When information that would be better stored in a Data Layer is instead parsed ("scraped") directly from the page using JavaScript

When the JavaScript representation of the page (DOM) is modified using a tag management system

When the tag management system adds its own event listeners to the page, it "scrapes" them from the DOM before other scripts have time to react

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