Test Your Knowledge - Technical Marketing Handbook

Test your knowledge

Take our Quiz to find out how much you know about technical marketing. The quiz contains 40 questions on different topics that we cover in the Technical Marketing Handbook. Once you complete the quiz, you'll see a result with an overall score as well as how you performed in each Handbook category.

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Category: Programming And Software Development

What is an SDK?

Software Development Kit – a set of software-building tools for a specific platform or technology

System Development Kernel – JavaScript's core

Software Development Kit – development environment extension that makes it easier to program in a specific language

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Category: Programming And Software Development

What is the purpose of version control?

To make it possible to track and manage changes in code over time

To lock a version so that only one person at a time can create code for it

To update the version of software in an application store

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Category: Programming And Software Development

What is an API?

Application programming interface – software with which an application is developed

Automated programming interface – AI-driven software development

Application programming interface – a set of methods and protocols in software that allow other sources to communicate with it

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Category: Programming And Software Development

What is SQL short for?

Sequential Query Language

Simple Query Language

Structured Query Language

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Category: Programming And Software Development

What is a JavaScript library?

A JavaScript data type, similar to objects and arrays

Another name for a file that has self-contained JavaScript code and that can be utilized by downloading it into the application

A wiki within a company that details all the JavaScript conventions used in the company

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Category: Search Engine Optimization

What does SERP stand for?

Structurally Encoded Render Path

Search Engine Rating Post

Search Engine Results Page

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Category: Search Engine Optimization

What are Core Web Vitals?

Key metrics for measuring how fast a page is loaded from the web server

The name of Google's three principles for designing a faster web

A set of metrics that measure actual user experience for loading performance, interactivity, and visual stability of a web page

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Category: Search Engine Optimization

How do search engines (generally) choose the order of results for any given query?

Ranking is based on both query relevance and the company's ad spend – the more money a company uses on ads, the better their content ranks

Ranking is based on a multitude of factors with which the search engine tries to determine what are the most relevant pieces of content for any given query

After determining the 10 most relevant pieces of content, the order is randomized with each search to level the playing field

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Category: Search Engine Optimization

What is a crawler?

A machine that downloads and parses content on the web, following links to find additional content to fetch

Malware designed to attack a specific website in order to find vulnerabilities

The bot that fetches (crawls) content in a search engine's index to respond to a user's query

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Category: Search Engine Optimization

What is Microdata?

The smallest possible unit of data that can be handled by an analytics system

A specification for nesting structured data within HTML content, using attributes particular to a specific schema

Data about a specific individual (vs. macrodata which is data about populations)

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Category: Data And Analytics

What does it mean when data is stored relationally?

When a single table includes all the data related to the primary agent (e.g. user), that table is said to be relational

All related data is stored in the same table – cross-table joins are not possible

Data is distributed across columns, rows, and tables in such a way that different entries can be linked together with keys

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Category: Data And Analytics

What is data architecture concerned with?

How measurement plans for data collection and analysis are designed and compiled

How the physical storage and computation for data engineering efforts within an organization are orchestrated

How data is structured, stored, and utilized within an organization using data models, schemas, data flow maps, and governance instructions

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Category: Data And Analytics

What is a data warehouse?

A repository of data, typically from multiple different sources – the sources are normalized and joined together by applying schemas at storage time

Data warehouses are used as long-term storage and archival systems for an organization's data – they are usually restricted to just one source

Another name for a database – any system designed to store data in a structured format

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Category: Data And Analytics

What is the purpose of geolocation?

To store all user-related data in a data center of their choosing in order to comply with regulations

To ensure that the resources are loaded over the network from servers as geographically close to the user as possible

To geographically locate the user on the globe, usually with a reverse lookup of the user's IP address

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Category: Data And Analytics

What does a "bounce" measure in an analytics system?

How often users were unable to visit the site due to errors

Repeat visits from the same user in a short period of time

A particularly unimpressive or short-lived visit to a website

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Category: Tagging And Data Layers

What is a tag management system?

Software designed to create, manage, and deploy marketing-related tags on web pages

A software development module for writing automated tests to validate marketing tags

An extension to the content management system (CMS) that makes it easier to manage content tags and taxonomies

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Category: Tagging And Data Layers

Why is it dangerous to add content to or otherwise modify the page with a tag management system (TMS)?

It will often result in an uneven experience, and users who block the TMS with an ad blocker will not be able to see the change

It's not – TMS have built-in protections to prevent the custom content from interfering with other content on the page

TMS always loads long after the page has completed rendering, which results in the dynamically added or modified content suddenly appearing out of nowhere

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Category: Tagging And Data Layers

What is DOM scraping?

When the JavaScript representation of the page (DOM) is modified using a tag management system

When information that would be better stored in a Data Layer is instead parsed ("scraped") directly from the page using JavaScript

When the tag management system adds its own event listeners to the page, it "scrapes" them from the DOM before other scripts have time to react

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Category: Tagging And Data Layers

What is the Data Layer?

A global JavaScript structure on the web page, designed to pass information between the page and the tag management system

HTML schema for adding specific, tagging-related attributes to HTML elements

A general term used to describe all the data that passes through a tag management system

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Category: Tagging And Data Layers

Why are marketing tags also called pixels?

Because individually, marketing tags are as unimportant as individual pixels of an image, but together they form the tapestry of marketing

Because historically marketing data was collected with pixel-sized image files designed solely to send data to vendor servers over the network

Because marketing tags are visible on the page as pixel-sized dots – this is a regulatory obligation to make it transparent the page is collecting data

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