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Test your knowledge

Take our Quiz to find out how much you know about technical marketing. The quiz contains 40 questions on different topics that we cover in the Technical Marketing Handbook. Once you complete the quiz, you'll see a result with an overall score as well as how you performed in each Handbook category.

1 / 40

Category: Data And Analytics

What is a data warehouse?

2 / 40

Category: Data And Analytics

What does it mean when data is stored relationally?

3 / 40

Category: Data And Analytics

What is the purpose of geolocation?

4 / 40

Category: Data And Analytics

What does a "bounce" measure in an analytics system?

5 / 40

Category: Data And Analytics

What is data architecture concerned with?

6 / 40

Category: Search Engine Optimization

What is a crawler?

7 / 40

Category: Search Engine Optimization

How do search engines (generally) choose the order of results for any given query?

8 / 40

Category: Search Engine Optimization

What does SERP stand for?

9 / 40

Category: Search Engine Optimization

What is Microdata?

10 / 40

Category: Search Engine Optimization

What are Core Web Vitals?

11 / 40

Category: Programming And Software Development

What is an API?

12 / 40

Category: Programming And Software Development

What is SQL short for?

13 / 40

Category: Programming And Software Development

What is an SDK?

14 / 40

Category: Programming And Software Development

What is a JavaScript library?

15 / 40

Category: Programming And Software Development

What is the purpose of version control?

16 / 40

Category: Digital Advertising

What are walled gardens?

17 / 40

Category: Digital Advertising

What is RTB (real-time bidding)?

18 / 40

Category: Digital Advertising

What is a demand-side platform (DSP)?

19 / 40

Category: Digital Advertising

What is the purpose of ad retargeting?

20 / 40

Category: Digital Advertising

What is an ad click identifier?

21 / 40

Category: Tagging And Data Layers

What is the Data Layer?

22 / 40

Category: Tagging And Data Layers

Why are marketing tags also called pixels?

23 / 40

Category: Tagging And Data Layers

Why is it dangerous to add content to or otherwise modify the page with a tag management system (TMS)?

24 / 40

Category: Tagging And Data Layers

What is a tag management system?

25 / 40

Category: Tagging And Data Layers

What is DOM scraping?

26 / 40

Category: Conversion Rate Optimization

What is a multivariate test?

27 / 40

Category: Conversion Rate Optimization

What is an A/B test?

28 / 40

Category: Conversion Rate Optimization

What is the minimum detectable effect?

29 / 40

Category: Conversion Rate Optimization

What is the "flicker" effect?

30 / 40

Category: Conversion Rate Optimization

What is the "fold" of a web page?

31 / 40

Category: Privacy And Data Protection

What is the core idea of Privacy by Design?

32 / 40

Category: Privacy And Data Protection

When is an entity a data controller?

33 / 40

Category: Privacy And Data Protection

What does the GDPR take a stance on?

34 / 40

Category: Privacy And Data Protection

What is the data minimization principle?

35 / 40

Category: Privacy And Data Protection

What type of encryption is a SHA256 hash?

36 / 40

Category: The Web Browser

What is the relationship between a browser engine and a browser app?

37 / 40

Category: The Web Browser

What does caching do?

38 / 40

Category: The Web Browser

What does "asynchronous" mean?

39 / 40

Category: The Web Browser

What is a third-party cookie?

40 / 40

Category: The Web Browser

What is Unix time?

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