Test Your Knowledge - Technical Marketing Handbook

Test your knowledge

Take our Quiz to find out how much you know about technical marketing. The quiz contains 40 questions on different topics that we cover in the Technical Marketing Handbook. Once you complete the quiz, you'll see a result with an overall score as well as how you performed in each Handbook category.

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Category: Data And Analytics

What is a data warehouse?

Data warehouses are used as long-term storage and archival systems for an organization's data – they are usually restricted to just one source

A repository of data, typically from multiple different sources – the sources are normalized and joined together by applying schemas at storage time

Another name for a database – any system designed to store data in a structured format

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Category: Data And Analytics

What does it mean when data is stored relationally?

Data is distributed across columns, rows, and tables in such a way that different entries can be linked together with keys

All related data is stored in the same table – cross-table joins are not possible

When a single table includes all the data related to the primary agent (e.g. user), that table is said to be relational

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Category: Data And Analytics

What is the purpose of geolocation?

To ensure that the resources are loaded over the network from servers as geographically close to the user as possible

To store all user-related data in a data center of their choosing in order to comply with regulations

To geographically locate the user on the globe, usually with a reverse lookup of the user's IP address

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Category: Data And Analytics

What is data architecture concerned with?

How measurement plans for data collection and analysis are designed and compiled

How the physical storage and computation for data engineering efforts within an organization are orchestrated

How data is structured, stored, and utilized within an organization using data models, schemas, data flow maps, and governance instructions

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Category: Data And Analytics

What does a "bounce" measure in an analytics system?

A particularly unimpressive or short-lived visit to a website

Repeat visits from the same user in a short period of time

How often users were unable to visit the site due to errors

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Category: Search Engine Optimization

What are Core Web Vitals?

The name of Google's three principles for designing a faster web

Key metrics for measuring how fast a page is loaded from the web server

A set of metrics that measure actual user experience for loading performance, interactivity, and visual stability of a web page

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Category: Search Engine Optimization

What is Microdata?

Data about a specific individual (vs. macrodata which is data about populations)

A specification for nesting structured data within HTML content, using attributes particular to a specific schema

The smallest possible unit of data that can be handled by an analytics system

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Category: Search Engine Optimization

How do search engines (generally) choose the order of results for any given query?

Ranking is based on both query relevance and the company's ad spend – the more money a company uses on ads, the better their content ranks

Ranking is based on a multitude of factors with which the search engine tries to determine what are the most relevant pieces of content for any given query

After determining the 10 most relevant pieces of content, the order is randomized with each search to level the playing field

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Category: Search Engine Optimization

What is a crawler?

A machine that downloads and parses content on the web, following links to find additional content to fetch

The bot that fetches (crawls) content in a search engine's index to respond to a user's query

Malware designed to attack a specific website in order to find vulnerabilities

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Category: Search Engine Optimization

What does SERP stand for?

Search Engine Results Page

Search Engine Rating Post

Structurally Encoded Render Path

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Category: Privacy And Data Protection

What type of encryption is a SHA256 hash?

It's a standardized encryption method that uses a 256-bit key to decrypt the data

It's a complex encryption that can only be decrypted if both the public and the private keys are known

It's not encryption – it's an irreversible, one-way transformation of the original data

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Category: Privacy And Data Protection

What does the GDPR take a stance on?

The individual's right to opt out of the sale of their personal data

Collecting, storing, and managing personal data of individuals in the EU

Consent for accessing any stored, non-necessary information on the user's device

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Category: Privacy And Data Protection

When is an entity a data controller?

When they store personal data of the user

When they determine the purposes and means of processing personal data

When they collect personal data of the user

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Category: Privacy And Data Protection

What is the data minimization principle?

Only the minimum amount of data should be collected to satisfy the purpose for which it was collected

Data should be collected in small batches to make it easier to audit it both upstream and downstream

If you minimize the amount of data you collect, you also minimize the risk of legal consequences

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Category: Privacy And Data Protection

What is the core idea of Privacy by Design?

Apps and websites need to ask for the user's consent for any unnecessary data use

Data protection and privacy measures need to be included in the technological design of an app or service from the very beginning

Privacy features need to go through a specific, standardized design process

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Category: Programming And Software Development

What is an API?

Application programming interface – software with which an application is developed

Application programming interface – a set of methods and protocols in software that allow other sources to communicate with it

Automated programming interface – AI-driven software development

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Category: Programming And Software Development

What is the purpose of version control?

To lock a version so that only one person at a time can create code for it

To update the version of software in an application store

To make it possible to track and manage changes in code over time

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Category: Programming And Software Development

What is a JavaScript library?

A wiki within a company that details all the JavaScript conventions used in the company

A JavaScript data type, similar to objects and arrays

Another name for a file that has self-contained JavaScript code and that can be utilized by downloading it into the application

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Category: Programming And Software Development

What is SQL short for?

Structured Query Language

Sequential Query Language

Simple Query Language

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Category: Programming And Software Development

What is an SDK?

System Development Kernel – JavaScript's core

Software Development Kit – a set of software-building tools for a specific platform or technology

Software Development Kit – development environment extension that makes it easier to program in a specific language

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Category: Digital Advertising

What is the purpose of ad retargeting?

To automatically run the ad campaign again once it expires

To dynamically change the composition of the target audience for any given ad

To remind users about sites they previously visited or products they have previously engaged with

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Category: Digital Advertising

What is an ad click identifier?

A way to separate individual ad click events from one another when analyzing the ad campaign

A parameter added to the link URL when an ad is clicked – the parameter encodes information about the ad that was clicked (among other things)

An identifier which tells the landing page all the details about the ad that brought the user to the site

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Category: Digital Advertising

What is RTB (real-time bidding)?

A form of programmatic advertising for buying and selling digital ads in real-time through automated auctions

The act of updating the bid on a specific ad in reaction to changes in the marketplace

Software designed to automate the generation of ad copy in reaction to the search query

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Category: Digital Advertising

What are walled gardens?

Companies that are large enough to handle almost an entire ad ecosystem by themselves

The boundaries around sites, or between third-party and first-party sources

Companies that have their own social media platforms and ad networks (e.g. Meta and Twitter)

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Category: Digital Advertising

What is a demand-side platform (DSP)?

A service for advertisers to negotiate with different auctions and ad exchanges automatically

A service for end users to opt-out of advertising demand at scale

A service for publishers to put up their ad placements and available ad spaces up for sale

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