Test Your Knowledge - Technical Marketing Handbook

Test your knowledge

Take our Quiz to find out how much you know about technical marketing. The quiz contains 40 questions on different topics that we cover in the Technical Marketing Handbook. Once you complete the quiz, you'll see a result with an overall score as well as how you performed in each Handbook category.

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Category: Digital Advertising

What is RTB (real-time bidding)?

The act of updating the bid on a specific ad in reaction to changes in the marketplace

A form of programmatic advertising for buying and selling digital ads in real-time through automated auctions

Software designed to automate the generation of ad copy in reaction to the search query

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Category: Digital Advertising

What are walled gardens?

Companies that are large enough to handle almost an entire ad ecosystem by themselves

Companies that have their own social media platforms and ad networks (e.g. Meta and Twitter)

The boundaries around sites, or between third-party and first-party sources

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Category: Digital Advertising

What is a demand-side platform (DSP)?

A service for advertisers to negotiate with different auctions and ad exchanges automatically

A service for end users to opt-out of advertising demand at scale

A service for publishers to put up their ad placements and available ad spaces up for sale

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Category: Digital Advertising

What is the purpose of ad retargeting?

To remind users about sites they previously visited or products they have previously engaged with

To dynamically change the composition of the target audience for any given ad

To automatically run the ad campaign again once it expires

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Category: Digital Advertising

What is an ad click identifier?

A way to separate individual ad click events from one another when analyzing the ad campaign

A parameter added to the link URL when an ad is clicked – the parameter encodes information about the ad that was clicked (among other things)

An identifier which tells the landing page all the details about the ad that brought the user to the site

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Category: Privacy And Data Protection

What is the data minimization principle?

Only the minimum amount of data should be collected to satisfy the purpose for which it was collected

If you minimize the amount of data you collect, you also minimize the risk of legal consequences

Data should be collected in small batches to make it easier to audit it both upstream and downstream

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Category: Privacy And Data Protection

What type of encryption is a SHA256 hash?

It's a standardized encryption method that uses a 256-bit key to decrypt the data

It's not encryption – it's an irreversible, one-way transformation of the original data

It's a complex encryption that can only be decrypted if both the public and the private keys are known

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Category: Privacy And Data Protection

What is the core idea of Privacy by Design?

Apps and websites need to ask for the user's consent for any unnecessary data use

Privacy features need to go through a specific, standardized design process

Data protection and privacy measures need to be included in the technological design of an app or service from the very beginning

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Category: Privacy And Data Protection

What does the GDPR take a stance on?

The individual's right to opt out of the sale of their personal data

Consent for accessing any stored, non-necessary information on the user's device

Collecting, storing, and managing personal data of individuals in the EU

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Category: Privacy And Data Protection

When is an entity a data controller?

When they collect personal data of the user

When they determine the purposes and means of processing personal data

When they store personal data of the user

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Category: Programming And Software Development

What is an API?

Automated programming interface – AI-driven software development

Application programming interface – software with which an application is developed

Application programming interface – a set of methods and protocols in software that allow other sources to communicate with it

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Category: Programming And Software Development

What is SQL short for?

Structured Query Language

Simple Query Language

Sequential Query Language

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Category: Programming And Software Development

What is an SDK?

System Development Kernel – JavaScript's core

Software Development Kit – a set of software-building tools for a specific platform or technology

Software Development Kit – development environment extension that makes it easier to program in a specific language

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Category: Programming And Software Development

What is the purpose of version control?

To update the version of software in an application store

To make it possible to track and manage changes in code over time

To lock a version so that only one person at a time can create code for it

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Category: Programming And Software Development

What is a JavaScript library?

A wiki within a company that details all the JavaScript conventions used in the company

Another name for a file that has self-contained JavaScript code and that can be utilized by downloading it into the application

A JavaScript data type, similar to objects and arrays

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Category: The Web Browser

What is Unix time?

Standardized format describing the amount of time (usually milliseconds) since the Unix epoch of 00:00:00 (UTC), January 1st, 1970

A standardized time unit generated specifically by Unix servers

A colloquial expression used to describe a date/time string in localized format

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Category: The Web Browser

What does "asynchronous" mean?

An asynchronously loaded resource is loaded after the page DOM has been rendered completely

If a resource is loaded asynchronously, the web browser continues with other tasks while waiting for the download to complete

When two things happen unexpectedly at the same time, they happen asynchronously

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Category: The Web Browser

What is the relationship between a browser engine and a browser app?

The browser engine is the core functionality of the browser, from rendering to storage management – the browser app is just the user interface for this engine

Every browser app uses the same browser engine, but browser apps behave differently depending on which vendor built the app

There is no practical difference, the two terms are used interchangeably

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Category: The Web Browser

What is a third-party cookie?

A way to store the user's email address (or other personal data) on a third-party network – it's the cornerstone of advertising for companies like Meta and Google

When the browser tries to access a cookie that is set on a site the user is not currently browsing, that cookie is called a third-party cookie

An identifier created or owned by another organization, typically an advertising technology company

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Category: The Web Browser

What does caching do?

Caching lets you download web pages locally for reading them while offline

Caches are another form of browser storage, similar to cookies and localStorage

If a resource is cached, it's stored (usually temporarily) for quicker access

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Category: Search Engine Optimization

What is Microdata?

Data about a specific individual (vs. macrodata which is data about populations)

A specification for nesting structured data within HTML content, using attributes particular to a specific schema

The smallest possible unit of data that can be handled by an analytics system

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Category: Search Engine Optimization

How do search engines (generally) choose the order of results for any given query?

Ranking is based on both query relevance and the company's ad spend – the more money a company uses on ads, the better their content ranks

After determining the 10 most relevant pieces of content, the order is randomized with each search to level the playing field

Ranking is based on a multitude of factors with which the search engine tries to determine what are the most relevant pieces of content for any given query

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Category: Search Engine Optimization

What does SERP stand for?

Structurally Encoded Render Path

Search Engine Results Page

Search Engine Rating Post

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Category: Search Engine Optimization

What is a crawler?

A machine that downloads and parses content on the web, following links to find additional content to fetch

Malware designed to attack a specific website in order to find vulnerabilities

The bot that fetches (crawls) content in a search engine's index to respond to a user's query

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Category: Search Engine Optimization

What are Core Web Vitals?

Key metrics for measuring how fast a page is loaded from the web server

A set of metrics that measure actual user experience for loading performance, interactivity, and visual stability of a web page

The name of Google's three principles for designing a faster web

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