Test Your Knowledge - Technical Marketing Handbook

Test your knowledge

Take our Quiz to find out how much you know about technical marketing. The quiz contains 40 questions on different topics that we cover in the Technical Marketing Handbook. Once you complete the quiz, you'll see a result with an overall score as well as how you performed in each Handbook category.

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Category: Privacy And Data Protection

What is the data minimization principle?

Only the minimum amount of data should be collected to satisfy the purpose for which it was collected

If you minimize the amount of data you collect, you also minimize the risk of legal consequences

Data should be collected in small batches to make it easier to audit it both upstream and downstream

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Category: Privacy And Data Protection

What does the GDPR take a stance on?

Consent for accessing any stored, non-necessary information on the user's device

The individual's right to opt out of the sale of their personal data

Collecting, storing, and managing personal data of individuals in the EU

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Category: Privacy And Data Protection

What is the core idea of Privacy by Design?

Privacy features need to go through a specific, standardized design process

Apps and websites need to ask for the user's consent for any unnecessary data use

Data protection and privacy measures need to be included in the technological design of an app or service from the very beginning

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Category: Privacy And Data Protection

When is an entity a data controller?

When they determine the purposes and means of processing personal data

When they collect personal data of the user

When they store personal data of the user

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Category: Privacy And Data Protection

What type of encryption is a SHA256 hash?

It's a complex encryption that can only be decrypted if both the public and the private keys are known

It's not encryption – it's an irreversible, one-way transformation of the original data

It's a standardized encryption method that uses a 256-bit key to decrypt the data

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Category: Tagging And Data Layers

What is a tag management system?

Software designed to create, manage, and deploy marketing-related tags on web pages

A software development module for writing automated tests to validate marketing tags

An extension to the content management system (CMS) that makes it easier to manage content tags and taxonomies

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Category: Tagging And Data Layers

Why is it dangerous to add content to or otherwise modify the page with a tag management system (TMS)?

It will often result in an uneven experience, and users who block the TMS with an ad blocker will not be able to see the change

It's not – TMS have built-in protections to prevent the custom content from interfering with other content on the page

TMS always loads long after the page has completed rendering, which results in the dynamically added or modified content suddenly appearing out of nowhere

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Category: Tagging And Data Layers

Why are marketing tags also called pixels?

Because historically marketing data was collected with pixel-sized image files designed solely to send data to vendor servers over the network

Because individually, marketing tags are as unimportant as individual pixels of an image, but together they form the tapestry of marketing

Because marketing tags are visible on the page as pixel-sized dots – this is a regulatory obligation to make it transparent the page is collecting data

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Category: Tagging And Data Layers

What is DOM scraping?

When information that would be better stored in a Data Layer is instead parsed ("scraped") directly from the page using JavaScript

When the JavaScript representation of the page (DOM) is modified using a tag management system

When the tag management system adds its own event listeners to the page, it "scrapes" them from the DOM before other scripts have time to react

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Category: Tagging And Data Layers

What is the Data Layer?

HTML schema for adding specific, tagging-related attributes to HTML elements

A global JavaScript structure on the web page, designed to pass information between the page and the tag management system

A general term used to describe all the data that passes through a tag management system

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