Test Your Knowledge - Technical Marketing Handbook

Test your knowledge

Take our Quiz to find out how much you know about technical marketing. The quiz contains 40 questions on different topics that we cover in the Technical Marketing Handbook. Once you complete the quiz, you'll see a result with an overall score as well as how you performed in each Handbook category.

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Category: Data And Analytics

What does it mean when data is stored relationally?

When a single table includes all the data related to the primary agent (e.g. user), that table is said to be relational

All related data is stored in the same table – cross-table joins are not possible

Data is distributed across columns, rows, and tables in such a way that different entries can be linked together with keys

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Category: Data And Analytics

What does a "bounce" measure in an analytics system?

How often users were unable to visit the site due to errors

Repeat visits from the same user in a short period of time

A particularly unimpressive or short-lived visit to a website

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Category: Data And Analytics

What is data architecture concerned with?

How data is structured, stored, and utilized within an organization using data models, schemas, data flow maps, and governance instructions

How the physical storage and computation for data engineering efforts within an organization are orchestrated

How measurement plans for data collection and analysis are designed and compiled

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Category: Data And Analytics

What is a data warehouse?

A repository of data, typically from multiple different sources – the sources are normalized and joined together by applying schemas at storage time

Data warehouses are used as long-term storage and archival systems for an organization's data – they are usually restricted to just one source

Another name for a database – any system designed to store data in a structured format

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Category: Data And Analytics

What is the purpose of geolocation?

To store all user-related data in a data center of their choosing in order to comply with regulations

To ensure that the resources are loaded over the network from servers as geographically close to the user as possible

To geographically locate the user on the globe, usually with a reverse lookup of the user's IP address

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Category: The Web Browser

What does "asynchronous" mean?

When two things happen unexpectedly at the same time, they happen asynchronously

An asynchronously loaded resource is loaded after the page DOM has been rendered completely

If a resource is loaded asynchronously, the web browser continues with other tasks while waiting for the download to complete

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Category: The Web Browser

What is the relationship between a browser engine and a browser app?

There is no practical difference, the two terms are used interchangeably

Every browser app uses the same browser engine, but browser apps behave differently depending on which vendor built the app

The browser engine is the core functionality of the browser, from rendering to storage management – the browser app is just the user interface for this engine

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Category: The Web Browser

What does caching do?

If a resource is cached, it's stored (usually temporarily) for quicker access

Caches are another form of browser storage, similar to cookies and localStorage

Caching lets you download web pages locally for reading them while offline

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Category: The Web Browser

What is a third-party cookie?

When the browser tries to access a cookie that is set on a site the user is not currently browsing, that cookie is called a third-party cookie

An identifier created or owned by another organization, typically an advertising technology company

A way to store the user's email address (or other personal data) on a third-party network – it's the cornerstone of advertising for companies like Meta and Google

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Category: The Web Browser

What is Unix time?

A standardized time unit generated specifically by Unix servers

Standardized format describing the amount of time (usually milliseconds) since the Unix epoch of 00:00:00 (UTC), January 1st, 1970

A colloquial expression used to describe a date/time string in localized format

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