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Test your knowledge
Take our Quiz to find out how much you know about technical marketing. The quiz contains 40 questions on different topics that we cover in the Technical Marketing Handbook. Once you complete the quiz, you'll see a result with an overall score as well as how you performed in each Handbook category.
1 / 40
Category: Tagging And Data Layers
What is the Data Layer?
2 / 40
Why is it dangerous to add content to or otherwise modify the page with a tag management system (TMS)?
3 / 40
What is DOM scraping?
4 / 40
What is a tag management system?
5 / 40
Why are marketing tags also called pixels?
6 / 40
Category: Digital Advertising
What is the purpose of ad retargeting?
7 / 40
What is an ad click identifier?
8 / 40
What is a demand-side platform (DSP)?
9 / 40
What is RTB (real-time bidding)?
10 / 40
What are walled gardens?
11 / 40
Category: Conversion Rate Optimization
What is an A/B test?
12 / 40
What is the "fold" of a web page?
13 / 40
What is the "flicker" effect?
14 / 40
What is the minimum detectable effect?
15 / 40
What is a multivariate test?
16 / 40
Category: Data And Analytics
What is data architecture concerned with?
17 / 40
What is a data warehouse?
18 / 40
What is the purpose of geolocation?
19 / 40
What does it mean when data is stored relationally?
20 / 40
What does a "bounce" measure in an analytics system?
21 / 40
Category: Privacy And Data Protection
What does the GDPR take a stance on?
22 / 40
What type of encryption is a SHA256 hash?
23 / 40
What is the core idea of Privacy by Design?
24 / 40
What is the data minimization principle?
25 / 40
When is an entity a data controller?
26 / 40
Category: The Web Browser
What does "asynchronous" mean?
27 / 40
What is Unix time?
28 / 40
What is the relationship between a browser engine and a browser app?
29 / 40
What does caching do?
30 / 40
What is a third-party cookie?
31 / 40
Category: Search Engine Optimization
What is a crawler?
32 / 40
What are Core Web Vitals?
33 / 40
What does SERP stand for?
34 / 40
What is Microdata?
35 / 40
How do search engines (generally) choose the order of results for any given query?
36 / 40
Category: Programming And Software Development
What is a JavaScript library?
37 / 40
What is the purpose of version control?
38 / 40
What is SQL short for?
39 / 40
What is an SDK?
40 / 40
What is an API?
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