Test Your Knowledge - Technical Marketing Handbook

Test your knowledge

Take our Quiz to find out how much you know about technical marketing. The quiz contains 40 questions on different topics that we cover in the Technical Marketing Handbook. Once you complete the quiz, you'll see a result with an overall score as well as how you performed in each Handbook category.

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Category: Search Engine Optimization

What are Core Web Vitals?

The name of Google's three principles for designing a faster web

Key metrics for measuring how fast a page is loaded from the web server

A set of metrics that measure actual user experience for loading performance, interactivity, and visual stability of a web page

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Category: Search Engine Optimization

What is a crawler?

The bot that fetches (crawls) content in a search engine's index to respond to a user's query

A machine that downloads and parses content on the web, following links to find additional content to fetch

Malware designed to attack a specific website in order to find vulnerabilities

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Category: Search Engine Optimization

How do search engines (generally) choose the order of results for any given query?

After determining the 10 most relevant pieces of content, the order is randomized with each search to level the playing field

Ranking is based on a multitude of factors with which the search engine tries to determine what are the most relevant pieces of content for any given query

Ranking is based on both query relevance and the company's ad spend – the more money a company uses on ads, the better their content ranks

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Category: Search Engine Optimization

What does SERP stand for?

Search Engine Results Page

Search Engine Rating Post

Structurally Encoded Render Path

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Category: Search Engine Optimization

What is Microdata?

The smallest possible unit of data that can be handled by an analytics system

A specification for nesting structured data within HTML content, using attributes particular to a specific schema

Data about a specific individual (vs. macrodata which is data about populations)

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Category: Privacy And Data Protection

When is an entity a data controller?

When they store personal data of the user

When they collect personal data of the user

When they determine the purposes and means of processing personal data

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Category: Privacy And Data Protection

What is the core idea of Privacy by Design?

Apps and websites need to ask for the user's consent for any unnecessary data use

Privacy features need to go through a specific, standardized design process

Data protection and privacy measures need to be included in the technological design of an app or service from the very beginning

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Category: Privacy And Data Protection

What does the GDPR take a stance on?

Consent for accessing any stored, non-necessary information on the user's device

Collecting, storing, and managing personal data of individuals in the EU

The individual's right to opt out of the sale of their personal data

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Category: Privacy And Data Protection

What type of encryption is a SHA256 hash?

It's not encryption – it's an irreversible, one-way transformation of the original data

It's a complex encryption that can only be decrypted if both the public and the private keys are known

It's a standardized encryption method that uses a 256-bit key to decrypt the data

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Category: Privacy And Data Protection

What is the data minimization principle?

Only the minimum amount of data should be collected to satisfy the purpose for which it was collected

If you minimize the amount of data you collect, you also minimize the risk of legal consequences

Data should be collected in small batches to make it easier to audit it both upstream and downstream

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Category: Tagging And Data Layers

What is a tag management system?

Software designed to create, manage, and deploy marketing-related tags on web pages

An extension to the content management system (CMS) that makes it easier to manage content tags and taxonomies

A software development module for writing automated tests to validate marketing tags

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Category: Tagging And Data Layers

Why is it dangerous to add content to or otherwise modify the page with a tag management system (TMS)?

TMS always loads long after the page has completed rendering, which results in the dynamically added or modified content suddenly appearing out of nowhere

It's not – TMS have built-in protections to prevent the custom content from interfering with other content on the page

It will often result in an uneven experience, and users who block the TMS with an ad blocker will not be able to see the change

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Category: Tagging And Data Layers

What is DOM scraping?

When the JavaScript representation of the page (DOM) is modified using a tag management system

When information that would be better stored in a Data Layer is instead parsed ("scraped") directly from the page using JavaScript

When the tag management system adds its own event listeners to the page, it "scrapes" them from the DOM before other scripts have time to react

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Category: Tagging And Data Layers

What is the Data Layer?

HTML schema for adding specific, tagging-related attributes to HTML elements

A general term used to describe all the data that passes through a tag management system

A global JavaScript structure on the web page, designed to pass information between the page and the tag management system

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Category: Tagging And Data Layers

Why are marketing tags also called pixels?

Because historically marketing data was collected with pixel-sized image files designed solely to send data to vendor servers over the network

Because individually, marketing tags are as unimportant as individual pixels of an image, but together they form the tapestry of marketing

Because marketing tags are visible on the page as pixel-sized dots – this is a regulatory obligation to make it transparent the page is collecting data

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