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Test your knowledge
Take our Quiz to find out how much you know about technical marketing. The quiz contains 40 questions on different topics that we cover in the Technical Marketing Handbook. Once you complete the quiz, you'll see a result with an overall score as well as how you performed in each Handbook category.
1 / 40
Category: Privacy And Data Protection
When is an entity a data controller?
2 / 40
What type of encryption is a SHA256 hash?
3 / 40
What does the GDPR take a stance on?
4 / 40
What is the data minimization principle?
5 / 40
What is the core idea of Privacy by Design?
6 / 40
Category: Digital Advertising
What is the purpose of ad retargeting?
7 / 40
What is an ad click identifier?
8 / 40
What are walled gardens?
9 / 40
What is RTB (real-time bidding)?
10 / 40
What is a demand-side platform (DSP)?
11 / 40
Category: Tagging And Data Layers
What is DOM scraping?
12 / 40
What is the Data Layer?
13 / 40
What is a tag management system?
14 / 40
Why is it dangerous to add content to or otherwise modify the page with a tag management system (TMS)?
15 / 40
Why are marketing tags also called pixels?
16 / 40
Category: Data And Analytics
What does it mean when data is stored relationally?
17 / 40
What is a data warehouse?
18 / 40
What is data architecture concerned with?
19 / 40
What does a "bounce" measure in an analytics system?
20 / 40
What is the purpose of geolocation?
21 / 40
Category: Programming And Software Development
What is a JavaScript library?
22 / 40
What is SQL short for?
23 / 40
What is the purpose of version control?
24 / 40
What is an API?
25 / 40
What is an SDK?
26 / 40
Category: Conversion Rate Optimization
What is an A/B test?
27 / 40
What is the minimum detectable effect?
28 / 40
What is the "flicker" effect?
29 / 40
What is a multivariate test?
30 / 40
What is the "fold" of a web page?
31 / 40
Category: The Web Browser
What is the relationship between a browser engine and a browser app?
32 / 40
What is Unix time?
33 / 40
What is a third-party cookie?
34 / 40
What does caching do?
35 / 40
What does "asynchronous" mean?
36 / 40
Category: Search Engine Optimization
What are Core Web Vitals?
37 / 40
How do search engines (generally) choose the order of results for any given query?
38 / 40
What is a crawler?
39 / 40
What does SERP stand for?
40 / 40
What is Microdata?
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