Test Your Knowledge - Technical Marketing Handbook

Test your knowledge

Take our Quiz to find out how much you know about technical marketing. The quiz contains 40 questions on different topics that we cover in the Technical Marketing Handbook. Once you complete the quiz, you'll see a result with an overall score as well as how you performed in each Handbook category.

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Category: Data And Analytics

What is a data warehouse?

Another name for a database – any system designed to store data in a structured format

Data warehouses are used as long-term storage and archival systems for an organization's data – they are usually restricted to just one source

A repository of data, typically from multiple different sources – the sources are normalized and joined together by applying schemas at storage time

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Category: Data And Analytics

What does it mean when data is stored relationally?

Data is distributed across columns, rows, and tables in such a way that different entries can be linked together with keys

All related data is stored in the same table – cross-table joins are not possible

When a single table includes all the data related to the primary agent (e.g. user), that table is said to be relational

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Category: Data And Analytics

What is data architecture concerned with?

How measurement plans for data collection and analysis are designed and compiled

How data is structured, stored, and utilized within an organization using data models, schemas, data flow maps, and governance instructions

How the physical storage and computation for data engineering efforts within an organization are orchestrated

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Category: Data And Analytics

What does a "bounce" measure in an analytics system?

Repeat visits from the same user in a short period of time

How often users were unable to visit the site due to errors

A particularly unimpressive or short-lived visit to a website

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Category: Data And Analytics

What is the purpose of geolocation?

To ensure that the resources are loaded over the network from servers as geographically close to the user as possible

To geographically locate the user on the globe, usually with a reverse lookup of the user's IP address

To store all user-related data in a data center of their choosing in order to comply with regulations

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Category: Tagging And Data Layers

What is a tag management system?

An extension to the content management system (CMS) that makes it easier to manage content tags and taxonomies

Software designed to create, manage, and deploy marketing-related tags on web pages

A software development module for writing automated tests to validate marketing tags

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Category: Tagging And Data Layers

What is DOM scraping?

When information that would be better stored in a Data Layer is instead parsed ("scraped") directly from the page using JavaScript

When the JavaScript representation of the page (DOM) is modified using a tag management system

When the tag management system adds its own event listeners to the page, it "scrapes" them from the DOM before other scripts have time to react

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Category: Tagging And Data Layers

Why are marketing tags also called pixels?

Because individually, marketing tags are as unimportant as individual pixels of an image, but together they form the tapestry of marketing

Because historically marketing data was collected with pixel-sized image files designed solely to send data to vendor servers over the network

Because marketing tags are visible on the page as pixel-sized dots – this is a regulatory obligation to make it transparent the page is collecting data

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Category: Tagging And Data Layers

What is the Data Layer?

HTML schema for adding specific, tagging-related attributes to HTML elements

A global JavaScript structure on the web page, designed to pass information between the page and the tag management system

A general term used to describe all the data that passes through a tag management system

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Category: Tagging And Data Layers

Why is it dangerous to add content to or otherwise modify the page with a tag management system (TMS)?

It will often result in an uneven experience, and users who block the TMS with an ad blocker will not be able to see the change

TMS always loads long after the page has completed rendering, which results in the dynamically added or modified content suddenly appearing out of nowhere

It's not – TMS have built-in protections to prevent the custom content from interfering with other content on the page

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Category: Programming And Software Development

What is an API?

Application programming interface – software with which an application is developed

Automated programming interface – AI-driven software development

Application programming interface – a set of methods and protocols in software that allow other sources to communicate with it

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Category: Programming And Software Development

What is the purpose of version control?

To make it possible to track and manage changes in code over time

To update the version of software in an application store

To lock a version so that only one person at a time can create code for it

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Category: Programming And Software Development

What is SQL short for?

Structured Query Language

Simple Query Language

Sequential Query Language

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Category: Programming And Software Development

What is an SDK?

System Development Kernel – JavaScript's core

Software Development Kit – development environment extension that makes it easier to program in a specific language

Software Development Kit – a set of software-building tools for a specific platform or technology

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Category: Programming And Software Development

What is a JavaScript library?

A wiki within a company that details all the JavaScript conventions used in the company

Another name for a file that has self-contained JavaScript code and that can be utilized by downloading it into the application

A JavaScript data type, similar to objects and arrays

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Category: Digital Advertising

What are walled gardens?

Companies that are large enough to handle almost an entire ad ecosystem by themselves

Companies that have their own social media platforms and ad networks (e.g. Meta and Twitter)

The boundaries around sites, or between third-party and first-party sources

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Category: Digital Advertising

What is a demand-side platform (DSP)?

A service for end users to opt-out of advertising demand at scale

A service for advertisers to negotiate with different auctions and ad exchanges automatically

A service for publishers to put up their ad placements and available ad spaces up for sale

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Category: Digital Advertising

What is an ad click identifier?

A parameter added to the link URL when an ad is clicked – the parameter encodes information about the ad that was clicked (among other things)

An identifier which tells the landing page all the details about the ad that brought the user to the site

A way to separate individual ad click events from one another when analyzing the ad campaign

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Category: Digital Advertising

What is the purpose of ad retargeting?

To dynamically change the composition of the target audience for any given ad

To automatically run the ad campaign again once it expires

To remind users about sites they previously visited or products they have previously engaged with

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Category: Digital Advertising

What is RTB (real-time bidding)?

Software designed to automate the generation of ad copy in reaction to the search query

The act of updating the bid on a specific ad in reaction to changes in the marketplace

A form of programmatic advertising for buying and selling digital ads in real-time through automated auctions

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