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Test your knowledge
Take our Quiz to find out how much you know about technical marketing. The quiz contains 40 questions on different topics that we cover in the Technical Marketing Handbook. Once you complete the quiz, you'll see a result with an overall score as well as how you performed in each Handbook category.
1 / 40
Category: Privacy And Data Protection
When is an entity a data controller?
2 / 40
What does the GDPR take a stance on?
3 / 40
What type of encryption is a SHA256 hash?
4 / 40
What is the data minimization principle?
5 / 40
What is the core idea of Privacy by Design?
6 / 40
Category: Data And Analytics
What is a data warehouse?
7 / 40
What does a "bounce" measure in an analytics system?
8 / 40
What is the purpose of geolocation?
9 / 40
What does it mean when data is stored relationally?
10 / 40
What is data architecture concerned with?
11 / 40
Category: Programming And Software Development
What is the purpose of version control?
12 / 40
What is an API?
13 / 40
What is a JavaScript library?
14 / 40
What is an SDK?
15 / 40
What is SQL short for?
16 / 40
Category: The Web Browser
What does caching do?
17 / 40
What is Unix time?
18 / 40
What is the relationship between a browser engine and a browser app?
19 / 40
What is a third-party cookie?
20 / 40
What does "asynchronous" mean?
21 / 40
Category: Search Engine Optimization
What is a crawler?
22 / 40
What is Microdata?
23 / 40
What does SERP stand for?
24 / 40
How do search engines (generally) choose the order of results for any given query?
25 / 40
What are Core Web Vitals?
26 / 40
Category: Tagging And Data Layers
Why is it dangerous to add content to or otherwise modify the page with a tag management system (TMS)?
27 / 40
What is the Data Layer?
28 / 40
What is DOM scraping?
29 / 40
Why are marketing tags also called pixels?
30 / 40
What is a tag management system?
31 / 40
Category: Conversion Rate Optimization
What is a multivariate test?
32 / 40
What is the "flicker" effect?
33 / 40
What is the minimum detectable effect?
34 / 40
What is the "fold" of a web page?
35 / 40
What is an A/B test?
36 / 40
Category: Digital Advertising
What is a demand-side platform (DSP)?
37 / 40
What are walled gardens?
38 / 40
What is the purpose of ad retargeting?
39 / 40
What is an ad click identifier?
40 / 40
What is RTB (real-time bidding)?
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