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Technical Marketing Handbook
Chapters
Test Your Knowledge
Glossary
About
Our Premium Courses
Chapters
Test Your Knowledge
Glossary
About
Our Premium Courses
Technical Marketing Handbook
Chapters
Test Your Knowledge
Glossary
About
Chapters
Test Your Knowledge
Glossary
About
Upgrade
Chapter 1
Introduction
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1. Getting started
2. Are you a Technical Marketer?
3. A Day In The Life Of A Technical Marketer
Chapter 2
The Web Browser
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1. What is the web browser?
2. From request to response
3. Cookies and other browser storage
Chapter 3
Search Engine Optimization
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1. Crawling, indexing, and querying
2. Structured data
3. Page performance
Chapter 4
Tagging And Data Layers
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1. What are tags?
2. Tag management with a TMS
3. The Data Layer
Chapter 5
Data And Analytics
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1. How does an analytics system work?
2. Data engineering
3. Client-side vs. server-side
Chapter 6
Digital Advertising
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1. How does search advertising work?
2. Programmatic advertising
3. Audiences and targeting
Chapter 7
Conversion Rate Optimization
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1. From hypotheses to tests
2. Tools of the CRO trade
3. Beyond quantitative tests
Chapter 8
Programming And Software Development
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1. Software development
2. JavaScript
3. Structured Query Language (SQL)
Chapter 9
Privacy And Data Protection
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1. Privacy by design
2. Data protection
3. Data security
